As huge posters are unveiled in
Surprising and alluring images of Botany Bay in Broadstairs, The Goods Shed in Canterbury and Hever Castle in Edenbridge capture the passion and energy of Kent as a 21st century Garden of England.
Over 150, giant posters are adorning commuter train stations and core London underground stations in zones one and two and will encourage passengers to ‘Exercise’, ‘Enjoy the fruits of’ and ‘Rediscover’ Kent. It is the creative concept of top
Kevin Lynes, Cabinet Member for Regeneration and Economic Development at Kent County Council comments:
“Through the campaign images, award winning photographer Jean - Luc Bénard has changed our perception of
Sandra Matthews-Marsh, Chief Executive, Visit Kent comments “We’re so excited about this fresh approach to our marketing - and of course it’s more important than ever that we stay innovative and creative, and keep ahead of the competition. The timing is perfect, with continued concerns about flying and the strength of the Euro still making the traditional European haunts of the British expensive, this campaign is positioned to remind Londoners and commuters what is on their doorstep.”
The posters campaign will be supplemented with a three week press campaign in the Evening Standard and Time Out, also starting today. Visit